Archive for category Bloggers

Video conferencing revolution

Let us discuss some new trends in doing business today. In economic recession everyone is trying to save money and it is no surprise video collaboration is becoming more and more popular.

There are certain benefits of video conferencing. First of all, toll free conferencing saves businessmen hundreds of dollars on travel costs, accommodation fees and international phone calls. Then, it saves a lot of energy and time because the organizational aspects of conferencing are becoming obsolete. All one needs is a good videoconference system, broadband connection and a shirt and tie attire for a business look. Videoconferencing makes possible to bring people from multiple places into one virtual conferencing space which is a very convenient, time and money-saving technique.

Video conferencing can be used for calling up meetings of international branches of the same company. Or if a member of staff is away on a trip a videoconferencing session may be arranged to keep everyone up to date. Even training sessions and educational webinars can take place which again saves money on sending a particular specialist abroad. Meeting online today is becoming much easier because no costly downloads need to be made. Web conferencing software is the future of business.

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Search Engine Optimization for Blogs

For the past few weeks I have been discussing ways in which you can optimize your blogs for search engine traffic - primarily Google. This is called search engine optimization or SEO for short. I have been targeting the keyword “Payday Loans” to show you the step by step methods I use to make money online.

Ultimately I will discuss how to further tweak your blogs in order to make money using Adsense but till now I have just been focusing on general techniques that everyone should use in order to draw search traffic to your blog. Whether you are interested in Adsense or not you should still focus some attention on acquiring SE traffic - social traffic is great in so many ways but if you monetize your site you will need SE traffic to convert visitors to sales.

Today I am going to jump around a bit as I want to clarify a few things that have popped up in my emails and comments.

Self Hosted Blogs, Blogspot and Wordpress

I still get - or I should say I am seeing more emails all the time wondering why I use a free Blogger blog on Blogspot. Invariably the assumption is that I don’t know that “serious” marketers use their own domains. I have also had several readers ask me about what type of blog they should use.

I have answered the first question before but it’s worth going over again. The whole point of this blog is to make money and show my readers how I do it. To that end I have focused my attention on beginners and I want to show them that you really can make money online and you don’t have to spend money to do it. Hence the free Blogger blog - I prefer to do it by example. I have another reason for using Blogger as well; it has some distinct advantages over other blog platforms when it comes to making money with Adsense. I will get into this further when I turn my focus to Adsense.

In regards to what platform is best I agree that having your own domain is the standard way to go if you are intent on making the A-list. Web 2.0 is the new look and self hosted wordpress blogs are all the rage. In general I find Blogger to be a great way for beginners to cut their teeth. You can learn the ins and outs about blogging without spending money and it is incredibly easy to use. A free Wordpress blog is really not a good idea as it is next to impossible to monetize it. For a good synopsis of the differences between these platforms see Blogs: Self Hosting vs Free Hosting by Terry Didcott.

Some of you that already have an A-list style blog have been asking me if it can be optimized for Adsense. It can but to really go after Adsense properly you will end up losing your aesthetic appeal. The fact is the best performing Adsense sites aren’t pretty. You have to set up the site in such a way as to capitalize clicks or you won’t make enough to bother with it. In the simplest terms you have to display the ugly and in your face ad block just like I have above the fold on this blog. To make any serious money you will have to do the same - most of you don’t want that on your “nice” blogs so I suggest starting a new blog specifically aimed at Adsense and just tweak your A-list blogs in order to capture search engine traffic. If you are monetizing with paid ads then you’ll need the SE visitors.

One question I was asked was, “Why is search engine traffic better for making money than social traffic?”.

The obvious answer is because social traffic is comprised of internet marketers for the most part and they don’t typically click ads or buy stuff. Perhaps the better answer is to skip ahead in my Payday Loan lessons and actually show you a completed campaign where I set out to target a keyword in order to rank high on Google’s listings and how I have made money from it.

In January I wrote a review of a program I had tried out called “Project Payday”. The program deals with making money by buying and selling referrals on IFW’s (incentivized freebie websites). While there are things I don’t like about the program (the type of work mostly - boring) the end result is that it is a legitimate way of earning some money online. It actually works which is something you can’t say to often online. At the time I suspected this might get popular but in truth I was only guessing. Shortly after I posted the review someone linked to me from the whydowork forum citing my post in regards to a question some one had asked. Before long there was a steady stream of visitors coming to my blog because of that link. They weren’t making me any money but it led me to believe that there was interest in the program. I decided to target the keyword for Google to see if there was interest in the non IM world.

To do this I wrote several more articles optimized for the keyword “Project Payday” as well as for all the relevant long tail terms. I then submitted some to article directories to get some optimized links back to my posts. I managed to climb to 5 and 6 on Google’s index and haven’t bothered going any higher - I don’t need to.

Look at the screenshot below;

With the exception of the Project Payday site all the top results point to my blog - the answer on Yahoo Answers has a link to me and of course the whydowork forum has the link I mentioned earlier. Aside from those going directly to the Project Payday site I get most of the search traffic for that term. In fact Google tells me in webmaster tools that I get 61% of all the people searching for the term. I was able to generate a lot of backlinks in the beginning using articles that other’s published on their sites - each article had a link using the anchor text “project payday” or “project payday review” and it didn’t take long to get to 5th on the serp. Remember when you target a term that has little to no competition you can rank well with no backlinks at all if you have enough relevant content. If there is a bit of competition you can overcome it with a few decent backlinks - you usually don’t need many. How many others were seriously targeting my term? Probably only a few at most and how hard would they work at it? Not that hard - I had only 2-3 links and was a PR0 at the time I landed 5th spot.

I want to interrupt the flow for a second and deal with some confusion over the issue of backlinks vs content. One of my readers left a comment the other day that addresses this concern…

Jasa said…

ok i just had information overload for two things. Both related to SEO though. Thought you might be able to clarify.

Brad Callen, the creator of SEO elite wrote in his huge Ebook, that the important part in SEO is the off page optimization (though on page is still important but not as important). Which basically refers to backlinking.

On the other hand, your experiments are starting to show that its more the other way round.

Hmm, do you mind clarifying on this? Thx! :)

My personal thoughts are that off page optimization are important to get crawled and ranked well in G’s index but on page is the one that gets you on the page(SERPs) that you want. Is that true to any extent?

Notwithstanding the fact that Brad Callen is selling a product designed to get backlinks it is not surprising that he would push for their importance. In truth he is right to a certain extent but not in every circumstance. The easiest way to explain this is to think in terms of competition.

If two blogs write a post on the same topic Google will rank them in order of relevance, backlinks, PR and then by a host of other measures like age, monetization, purpose (is one selling the product and the other not?), Video (does on offer more choices for the reader) and so on.

I have mentioned this before but take a look at the top ten sites on most search queries and you can see a pattern.

Google does not just list the ten sites with the highest PR on any given topic.They strive to give the reader choices. If a reader wants to know what others think about a particular product then Google will present them with a list of the top sites reviewing the product. If all the sites are selling the product then Google will drop some and find the most relevant site that isn’t and include it in the list - higher than it would normally have ranked. If there is a video available on another site not listed then it will get bumped up as well. If there is a non monetized site that is relevant it will also get bumped up. Google presents a list of what it thinks is most relevant to your search - if you want a review of something then you don’t just want sites selling the product - you probably want to hear other opinions about it or maybe see a video or find out what a site that isn’t monetized and has nothing to gain from the review might have to say.

Of course different queries will get different results but Google tries to read your “intent” when compiling it’s index. To this end they do not just present PR (read backlinks) dominant sites. They present the most relevant (read content) first even if it has less PR than 20 others. PR does not play a factor until competition increases to a point that all other factors are equal. In general you will need a higher PR to rank better than another site that is equal to you in all other aspects.

To sum this up you need content first and then backlinks. Without the content optimized for the right keywords you can have all the PR you want and not get listed well. In truth you use both in tandem to dominate the serp’s but backlinks are not as important until you are up against stiff competition.

The interesting thing is that you can make money without going after highly competitive terms and this brings me back to the Project Payday example. My review didn’t include an affiliate link and this had several consequences. Instead of trying to sell Project Payday I explained what the system was about and gave my readers a bunch of links and instructions that they could use to get started without paying the membership to Project Payday. This curried favor with lot’s of readers and soon a number of sites were linking to me and telling their readers to check me out regarding Project Payday. Traffic started coming from both the whydowork forum and from other blogs and soon I was getting 100-200 visitors a day. Some of you are probably wondering why I didn’t have an affiliate link and the reason was simple; my traffic was comprised of internet marketers and they wouldn’t have used my link anyways. I was after Adsense clicks and that’s why I wanted to rank well on Google.

The end result is that there is now barely a trickle of traffic coming from whydowork which never converted to Adsense clicks as the thread has grown cold. But, no sooner did I get ranked on the front page on the serp’s than traffic started rolling in from the general public and this blog started making Adsense revenue. Ten months later I still get lots of daily traffic and on top of it all Project Payday recently started paying for leads which has meant more earnings for me.

This screenshot shows my earnings from sending leads to Project Payday

This is a prime example of how a small blog can make money in less competitive niches. I have targeted lots of other keywords as well; “Roadmap to Riches”, “Two Minute profits”, “Yahoo Answers” etc and even well known Guru names - basically anything that I think people will search for in sufficient quantities to click my ads. Remember also that in the process of optimizing my pages for the serps for these terms I have also optimized my pages for the best Adsense ads as well. When someone visits me looking for info on my new keyword “Payday Loans” I will have payday loan ads on my page for them to click as soon as they realize that I am not what they were looking for.

I just took a screenshot of the last half hours worth of traffic to my site according to my statcounter. Check it out,

These are all the recent terms people have used to find my site and the search engine they used. Every term on that list has been optimized for and I didn’t just get the traffic by luck. (You’ll notice that I am already getting traffic for Payday Loans and I just started that Campaign) Because most of my traffic is search related I know that everyday I will make about $10 with Adsense per 100 SE visitors. This ratio varies from site to site on my network but after 11 months this seems to be the norm for this blog. My goal is simple - increase my search traffic by adding new keywords to this blog and by tweaking my existing keywords so that they reach top billing.

The importance of the top search listing.

I mentioned previously that I have a blog that makes about half of all my Adsense Income by itself. It is in the Fishing niche but only arm’s length. It regularly makes $60 - $80 a day in Adsense and I have had some incredible 4 digit affiliate sales days as well. I first came across the main keyword by accident - I had used the term a few times in a post that was loosely related and Google picked it up and sent me traffic. I didn’t think much about it but soon noticed that there was a steady if small stream of traffic coming daily. I checked my rank and saw I was listed on page two of the serps.

Here is a big tip - if you start getting steady traffic for any term not listed on the first page of the serp’s then you might want to tweak it. This usually tells you the demand is decent. I tweaked my post and wrote a couple of more that highlighted the keyword and within a day I was in 6th spot. Traffic tripled and on top of it Google placed some ideal ads on my page. Overnight I went from a $2 a day Adsense site to $15 a day site. All this took was a couple of new posts and no backlinks. Like an idiot I stopped tweaking and walked around with a smug grin on my face thinking how clever I was. I was an idiot because two months later the traffic hadn’t died off but had actually increased and it wasn’t until then that I wondered just how much traffic the number 1 position got. I tweaked away and this time had to round up a posse of backlinks but I got to number 1 and now I make $80 a day on a good day. Money I could have been making for the two months I thought I was so clever. I guess I am trying to tell you not to stop until you reach number 1.

This in a nutshell is how you drive search engine traffic to your site. Whether you use Adsense or not - you still need traffic from Google. It doesn’t matter what your blog is about - you can and should concentrate on optimizing your posts so that you highlight all the terms that are relevant to you and then tweak those that you receive traffic for. As you build up these keywords your search traffic will steadily increase. As this increases you will notice that your blog will see more clicks and sign ups. More traffic more money - it’s not rocket science.

On a parting note I have been asked about optimizing for yahoo and other engines. I used to spend time with my websites trying to go after the Yahoo and MSN market but haven’t bothered with my blogs. The main reason is part lazy and part cautious. Yahoo and others still attach relevance to Meta Tags which Google ignores. Blogger doesn’t use Meta Tags (go figure - Google owns Blogger) so there would be work involved in modifying the template to include them and aside from being lazy I am worried that this might bugger up Google’s love of the Blogger template. I alluded to this earlier but one of the things I like about Blogger is that it is perfectly optimized for Google and Adsense. A blogger blog is easy for a bot to read and categorize. I will discuss this more in future.

Having said that I would encourage wordpress users to definately go after Yahoo et al, but Google is still the priority. They easily send the most traffic so don’t appease Yahoo by sacrificing Google. I should point out that since each has it’s own priorities you can lower your ranking on one engine by trying to raise it on another. If you don’t know what you are doing best to just target Google.

I will be updating my progress with “Payday Loans” next post for those that have been following along and getting into more details on how to fine tune your on page optimization.

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101 Ways to Make Money online

There’s no catch and I’m not trying to sell you an ebook. Or anything (read about conmen who do). I’m not even signing you up for a newsletter. This list was put together more as a laugh. It may change your life. Or it may annoy you enormously because of its er, brevity. I hope it does both.

Some ideas here are nice and have halos, others smell of dog urine … but all these methods allegedly generate lotso dosho, and every single one is legal at least somewhere. There’s overlap in everything so some ideas may be repeated (and some may not be covered at all) but I’m still maintaining there are 101 ways, partly because it makes a good headline. No, solely because it makes a good headline. It sucked YOU in, didn’t it?

No, you won’t get anything for nothing but there are a lot of things you can get for nearly nothing. Like getting to pick holes in my list. Go ahead. Pick holes and then link back here to show people how stupid I am.

I’ve put together a lot of these ideas from thousands of hours discussing businesses for sale with their owners. They’ve shared with me how their businesses operate, how they make money, how they built their businesses up etc. They’ve given me access to their traffic stats, their earnings and accounts and tax figures. Many even gave me access to their Adsense or other “main earner” accounts. Some of those businesses were so irresistible that I bought them. And sold them. And bought others. It’s a game. I love it.

Most of these business ideas can be run from anywhere in the world, even the United States, Australia and other non-English speaking countries. For consistency sake all figures are quoted in US dollars.

Each method is summarised in a single small para so appreciate it’s not the complete unabridged version. And, no, I haven’t tried each one so out of the 101 business models here 102 may be completely dud. But, I do intend expanding - in due course - on some of the ideas that worked for me.

More disclaimers will come when people sue me (suing can make you money, see #66)

Finding business ideas:

1. Spend all day browsing Site For Sale forums (like the list we have here) for the myriad ways people earn money. People looking to sell their sites actually tell you how they make money! Pick one that suits you. Research it a bit, and away and start your own business.

2. Use a search engine to find ways to make money online. It seems to Finding some things - like nuclear bunkers - is easier than othersbe so easy that it’s almost impossible to find someone who doesn’t know how to do it. (But why stop at one search engine (SE)? Most people get to less than 1% of the top qualify info they’re seeking because they use just one SE like Google, don’t have the vaguest of ideas of the advanced search features available, and don’t know the benefits to be had using specialised SEs, local SEs etc. )

3. Bundle the two above to tell other people how to make money online. They always want to know. It doesn’t matter if you don’t know yourself, you can still charge them for it. I obviously don’t have a clue as I’m giving it all away. You can now ignore everything else I say. But don’t go spending money on internet cons promising to make you a millionaire and here’s how to spot them.

4. Be more inventive with your search. Look for small business franchise newsletters. Or for home jobs in your particular niche or hobby. (And check point #2 above for those specialised SEs). You can also go through the appropriate DMOZ categories (examples: 1 2 3 4 5 6 7 8 9 10 11 12)

Domains

5. The dot com gold rush made many millionaires but there’s still plenty of money in domain real estate and still some good catches available. A good dot com may be difficult to find now. But there are a lot of gTLDs and ccTLDs from the .info to .eu to .tv to .co.in and they all present opportunities being discussed in several good forums. Put your thinking hat on, buy a famous word domain for a few dollars and put it up on the domain selling sites.

6. Lost your thinking hat? Hang out at SEDO. DNForurms, Afternics and other places where domains are bought and sold. Provided you learn enough about the market to recognise bargains you could make a living from just buying existing domains and reselling them.

7. If you’re smart you’ll run dictionary checks against available domain names and auto-check them against search volumes (using OST, Wordtracker etc.) for that term and Pay Per Click (PPC) rates in the major ad networks (example) to work out which ones are likely to be more profitable. If you can pick up the domain for a profitable term that’s searched for often you can use a domain parking program. Or post a little bit of relevant content and get a link or two … and the search engines will start sending you traffic. If the phrase people are typing in coincides exactly with your domain name it gives you a great head start with SEs.

8. If you’re smart AND a linguist you’d be doing that in multiple languages.

9. Misspellings. Massive opportunities still exist in the misspelling/typo market. People trying to get elsewhere land on your site instead … and you sell them stuff (or use the domain parking idea). Just don’t tempt fate by buying something too close to someone else’s trademark. Micro-soft.org.uk wouldn’t be advisable. To make life easier for you there are many tools that will find misspellings for you. How easy can it get?

10. Domain parking and type-in traffic: People sometimesThe witch has spoken guess at URLs. If they want a plumber they may try plumber.com though they’ve never used that site themselves. Find terms that people may be typing in (I will provide a detailed guide to this when I get a chance), buy the domain and populate it with ads. There are several ad programs to monetise your parked domains. Or combine this with the previous idea to buy plummer.com or similar typo domains.

11. Drop catches. People sometimes forget to renew their domains and these expire. Picking them up will give you some remnant traffic from sites that link to this domain/people who’ve bookmarked it etc. In some cases the traffic can be pretty high. Provided you’re fast enough to replace the copyrighted content that was there with something else you can make quite a profitable business from doing nothing else but this.

12. A variation on the above. Sell the domain back to the previous owners. Note that you may want to tread carefully and get familiar with the rules for that TLD before you start sending off ransom notes. For example, with ICANN (domains that end in .com, for example) the moment you send the previous owners an email saying you’ve got their domain and you’ll give it back for $10K… you’ve lost. It can’t look like a ransom demand. Be reasonable and read the small print of the UDRP. No UDRP required if you’re sitting hostage on myspace.com/theircompanyname. LOL, watch them kick themselves and abuse their web advisors who told them about taking the “dot info” but omitted to mention the importance of protecting the brand by owning the associated myspace directory! And it costs you nothing!

13. Run a domain management service. Hundreds of thousands of webmasters (or more) have a large portfolio of domains. A lot of them would like the boring bit taken out of their domain management. You can run their DNSes or just a service reminding them when each domain comes up for renewal. Or an automated monitoring service to tell them when one of their domains/sites is inaccessible.

14. Start a directory to list domains for sale. That’s what people like SEDO do. You can get money just for allowing domains to be listed in your directory.

15. If you’re running a service putting buyers and sellers of domains/sites in touch with one another you could get money for add on services (like providing escrow facilities). For ideas have a look at what existing domain intermediaries offer.

16. Run a domain research service. Wonder what happens when a manufacturer is looking to name a new model car? Or starting a new range of clothing? They need trademark and patent research but now they also need some domain research. Which of the literally thousands of combinations and misspellings (+ sucks.com) are taken and which do they need to buy? With a few of the free domain tools discussed on this page and one or two more - like free DNS tools - and a little time you could provide them a service they’d pay a lot of money for.

17. Start your own country: Whoa! yes, you’re reading it right. If you’ve heard of Sealand (what is Sealand) you’ll know that starting your own country is not that far fetched. Once you have your own WhackyCountry you can apply for a .wc (yuk) TLD. Sell millions of domains. Keep some for yourself. Ever wanted a Google.___?

18. Perform domain services for businesses and then send them a proforma (even if they’ve never heard of you). Explain that it’s free this time but you’ll gladly keep acting for them for a small fee. For example, there are thousands of big businesses whose half-wit webmasters/ developers didn’t put in a redirect from the non-www to the www versions of their sites (or vice-versa). One entrepreneur made a few thousands just from pointing out to businesses how they were losing hundreds of customers every year who were landing on http://xxx-companyname.com and finding nothing there.

I’ll talk about domain opportunities some more on this page when I get a chance.

Buying and selling internet businesses

19. Many sites runs on “auto-pilot”. A common price these sell for in site-for-sale forums is 12-24 months’ worth of net earnings (silly price, but it’s true). Provided you don’t mess the site up you can recover your capital in as little as 12 months and then … sell the site to recover your capital again. Double your capital every year. 100% return. Sack your stockbrokers. It really is a crazy world!

20. Site flipping doesn’t require as much capital and expertise as many people believe. Like property flipping, Buffalo Walking Service - why do only dogs get to have fun?you buy one that needs a bit of TLC. Do it up, then sell it on for a whacking great profit. And, the beauty is you never have to deal with tenants!

21. How about cornering a little market? There are DMOZ categories with grandfathered sites (sites that have been listed for many years) which aren’t being updated. If you can pick up a few sites in the same category and merge their content suddenly you “own” that niche. That opens a lot of possibilities.

Actual work

22. Several jobs exist on a pay per hour basis but the better paid ones are probably contract jobs. Some examples of both: Copywriting; proofreading of web content/ebooks/newsletters etc. (elance, guru).

23. Email or phone answering: Be one of the first line support staff manning a company’s phone or email answering service. Filter out the easy questions by pointing the user to relevant sections of his manual and escalate those that seem genuine problems. You are saving the company’s engineers’ time and providing a valuable service - that they pay for. A variation of this is chat help where you actually sit at your PC and text chat to users who’ve reached a firm’s website and clicked the help button. Sometimes a bit of training is involved.

24. Good at web design, HTML, CSS? Create designs (templates) and flog them. You can sell each one multiple times to webmasters who don’t have the time or patience to get familiar with the intricacies and quirks.

25. Monitoring Wikipedia/ forums/ blogs for mentions of a particular name, brand etc. A recent expose showed thatFinding people is sometimes easier than you think several Wikipedia entries were being manipulated by a US political party who had several stooges signed up for just this purpose. Wouldn’t their opponents want to know each time they’re manipulating some facts? Find someone who needs some news “managed” or needs to know when news is being “managed” and get paid for it. You need to be “proactive” as these jobs aren’t “advertised” but the fact that they aren’t advertised means that others don’t know about them, you have an advantage. And there are opportunities in almost every language.

26. Directories: start one. Webmasters pay to be listed in your directory. The better your directory the more you can demand. Niche, hand compiled directories are a million times better than the SERPs dross and both companies and users know that.

27. Filling in surveys. True, there are a lot of duds around but there are still some programs that pay you for doing mind-numbingly dull tasks like filling in surveys. If you aren’t fussed about privacy and are willing to disclose all your personal details (or fictional personal details) there’s usually someone willing to pay you, From YouGov to Ciao.

28. Get paid to read email. Why would companies pay for that? Plenty of reasons, not least that a human eye can spot SPAM that even the best program doesn’t catch. Even the best anti-spam program has some false positives and some companies can’t afford to have any.

29. Do other filtering. There are people who’ll pay money to have you filter through those millions of ebay listings to find them the specific objects/ curios/ stock/ book that they really, really need.

30. Another filtering idea: Businessmen looking to buy sites regularly visit the Site Buying/Selling forums and trawl through thousands of listings a week. Get talking to one or two of them, offer to get familiar with what they are looking for and to do the looking for them.

31. CPA = Cost per Action. Apart from filling in surveys people pay for all kinds of other things. Like clicking on links (though you may want to check that you’re not participating in click fraud).

32. Posting in Forums: Like hanging out in forums and chatting to other people? Owners of new forums have a problem. If there aren’t a lot of conversations going then people don’t stop to talk. So they get the chat flowing by paying for posts. So, jump in, start chatting and get paid.

33. Do something silly. The milliondollarhomepage guy got famous for selling worthless pixels on his page. But, because he was in the news/having his 15 minutes of fame people focused on that and paid money for what they would normally have realised was fairly worthless links. Yes, people are stupid. ClickHereYouIdiot.

34. Do something more useful and less silly. Find a need inIf I could only get the right wheels… a niche and fill it. People complaining in forums about how they can’t find replacement parts for a certain type of car? Find someone who’ll make it and be the broker. People complaining about limitations in a particular niche software? Find a programmer to design a solution and start selling it.

35. Have expertise in a particular subject? Write regularly on that subject and give away your knowledge for free. People will bookmark your blog and visit regularly. The money is in allowing companies to advertise their products and services to your very eager audience. There are third parties like payperpost, blogvertise, creamaid, Blogitive, reviewme, loudlaunch etc., who handle the finding of advertisers.

36. Don’t have expertise in a particular subject? That doesn’t stop bloggers. Some of them blog on the most mundane things - from what they had for breakfast to how they spent their day shopping for promotional items. And still the advertisers come. So, don’t blog to demonstrate your expertise. Blog to demonstrate your camera obsession and show all the stupid pictures you take everyday. Or blog about breastfeeding your kids.

37. Join the myspace bandwagon, build up a lot of “friends” and bulletin advertise (what?!) the hell out of them. Send them to pages where you promote affiliate programs and you could walk away with five figures every month. There are people who make a lot more.

38. Or use tools like myspace to promote your offline activities - like the music you create. The Arctic Monkeys were record label/ talent scout/ music agent free.

39. Sell trinkets to myspace users. They love them. Especially shiny ones. Myspace backgrounds, templates, animations, scripts, icons and other “myspace resources” are a multimillion dollar industry.

40. Writing a newsletter. Building a mailing list is a long term plan and it pays dividends but don’t expect immediate results. If your newsletter is good and you promote it well you can collect hundreds of thousands of subscribers (who all get the newsletter for completely free). The more subscribers you have on your list the more advertisers pay to feature in your newsletter.

41. Find something that won’t sell, let your imagination run wild. Be willing to think the most outrageous thoughts, the most impossible items to sell. Who would have guessed there’d be an active market for urine. Yes, that stuff you flush away. No, I’m not taking the … mikey. But, start selling your outrageous item and you may find that a market already exists.

42. Build a community. While some webmasters see lower returns from forum-type sites it’s probably because they’re using contextual programs like Adsense. One of the biggest webmaster communities (forum) is free to join and free to use though it’s very busy, uses massive bandwidth, and costs its owner a bomb. Yet, he makes a very profitable income from organising conferences/tradeshows. His “community” ensures every one is a sell-out.

43. Be a link monkey. Webmasters want people to link to them. It makes them feel loved. And it helps them rank higher with search engines. But they don’t have the time to go begging. You do that for them and get paid per link. If you’re smart you’ll find shortcuts and charge people a lot of money for identifying and approaching possible link “partners”.

44. Related to the link idea above - start a directory submission service. There are lots of directories around like the ODP. Many take free submissions but you have to do these by hand. When you’re familiar with the submission process at a few of the top ones it takes you a lot less time to make submissions. Webmasters have to register, wait for a reply, jump through other hoops etc. They’d rather outsource it to someone who can do it faster and has the time.

45. Another flavour of link-building: Dropping mention of your client’s site in forums, blog comments etc. Yes, clients pay for it. There are spamming ways of doing it and some more decent ways. If you can make relevant posts, posts that contribute to the discussion, and provide only those links that are beneficial to that thread, you’ll be in high demand with webmasters looking to spread the word about their good content. For example, if you genuinely feel that this list of 101 ways to make money is the dog’s testicles - and you participate a lot in webmaster forums - you’re bound to come across threads where dropping a link would help your forum mates. Some website owners pay for that.

46. Press release websites often need people to screen user submitted releases for profanity etc., before running the “news”. Well known blogs often require the same kind of vetting service for user submitted comments to blog articles. Niche directories that take automated submissions need to prevent against SPAM so could use a human review of each submission. There are numerous such opportunities. Spamming site owners with offers of your service may not get you anywhere. The key is to identify a site that looks like it could use this service and make a personal approach.

47. Write an ebook. It’s as easy as falling off a chair. Know something about something? Whether it’s about growing cabbages, writing PERL, plucking nose hair or being a good cop - if you’re a good marketer, or pay a good marketer, you can probably sell a few thousand copies of your ebook. People pay online and download it, no publisher, printer, book shop or other cumbersome details to worry about. In fact, you don’t even need to do the selling. “Affiliates” do it for you (on commission). And, there are ebooks telling you how you can write and sell … ebooks!

48. Become an expert in a particular niche, perhaps affiliate programs for kids’ products, or mailing list services ..and charge for your advice either at online webinars … or even at local business events. The great news is that this is the internet and becoming an expert in a niche often requires nothing more than spending lots of time (online) reading and absorbing. No school to attend, no fees to pay.

49. Data sorting and other mundane jobs usually pay by the hour. This is the online version of envelope stuffing except that there really are opportunities to do these jobs online. It’s a matter of looking in the right places and avoiding all those scammers looking to part you from your money by asking for upfront fees.

50. Good at graphic design? Design and offer logos and icons downloadable for free (and without watermark on payment of a fee). Good icons sell for several hundred dollars a set. And each set can be sold again and again.

51. Create an award and some fancy logos to go with it. The more credible they look the better. Award them to websites you like … provided they pay you an “admin” fee every year to continue using the logo. Giving awards used to be a useful way to get backlinks. But when people’s egos are sufficiently stroked they’ll pay to continue boasting about how good the “rest of the world” thinks they are.

Work, but not as you know it

52. Affiliate programs can be great fun and very lucrative. The trick is learning to generate traffic, funnelling it to your merchant and hiring expensive accountants to handle your massive tax returns. It has made more millionaires than you’d believe and I’ve personally met many of them. I hope to write a lot more about making money from affiliate programs in the months to come.

53. But if fine-tuning ad CTRs and monitoring ROI is too much like hard work … be your own affiliate customer. Credit card companies, mortgage companies etc., pay anywhere upto $100 per form filled on their site (per valid lead). Go apply for some credit cards and mortgages BUT do them through your own affiliate links and make a few hundred dollars per day. Sign up in as an affiliate in your wife/husband/dad’s name to get around the occasional restriction that applications in the affiliate’s own name don’t generate the commission.

Pure fun

54. Like playing computer games? There’s money in gaming. Top players get paid handsomely for participating in tournaments, attending gaming fests and endorsing products. OK, Tiger Woods does make more but does he have as much fun? I mean, have you ever seen him happy? Like deliriously happy … and shouting for joy? No. Because his club don’t have no buttons.

55. MMORPG, or multimedia online role playing games are virtual worlds where otherwise sane humans lose all perspective and all sense of reality. Or they pretend they do. They spend money on invisibility cloaks, virtual machine guns, characters and even virtual money! It’s hard to explain how it works but Be The Seller, there’s a thriving economy there worth millions of dollars every year.

56. Adult entertainment: Like dressing up kinky? Do it frontKitten suffocating service - send all your unwanted kittens of a webcam and adult webcam sites will pay you. (John Prescott need not apply.) Like chatting dirty? Are you a balding man who likes pretending to be an 18 year old blond, female model? The online equivalent of the premium rate phone lines is where you can earn money all day just having fun. I won’t provide links - use a search engine and find them yourself.

57. Or get paid for promoting other adult sites. This is like other affiliate programs except that you get to give away stuff on your site (usually cut-down/lower quality versions of videos and pics) for free. These entice visitors to click through for the larger resolution version which requires a small subscription. So, free content for you and - if you can get enough visitors to click through and subscribe - a healthy commission cheque at the end of the month.

58. Mystery shopping: Shopping on behalf of firms to see how staff on the floor are treating customers. Buy products, have holidays, eat at restaurants and have the tabs all picked up by your employers… as long as you provide them some feedback on what the service is like in-store. There are worse ways to earn a living. Some sceptics say they have fun but don’t earn a great deal. Others disagree.

59. Spend your time entering competitions. Despite the name “competitions” rarely require skill, they are nothing but glorified lotteries/ sweepstakes. The most challenging question they are likely to ask you is, “What’s 1+1?” Try searches like “competition entry” and “win a prize”.

60. Or enter contests of skill. Good at SEO? There seem to be a lot of SEO competitions around. Good for nothing? I tried Google on a search for Good for nothing competitions and I get a lot of results. :-) Weed out 99% as junk, and you should still have some good ‘uns there.

61. Good at poker? You can make a living from playing it all day long (or go broke).

Like surfing?

62. Become an estate agent. Not a real one; in places like the US that’s too much effort. No, you can act for buyers without all that formality by being a buying agent. Clients have a clear idea of what they want but you have the time to keep hitting rightmove -or wherever your local listings are - to find them that special property. In the UK “buying agents” charge 1-3% of the property value.

63. Concierge services: If you know the exact type of bra you want but can’t find it would you pay someone a few dollars to find it for you? You’d be surprised how many busy people would. Whether it’s a list for the supermarket delivery or a bathroom tap unavailable locally - for some people the hour or two hunting is not worth the $10 you’d charge. Maintain preferences for your signed up customers - so they can tell you to order “milk” without having to specify semi-skimmed, 2 litre, cardboard packing etc. - and close relationships with local businesses and even I’d sign up.

64. Be a researcher. At places like answers.com people pay for you to go research an answer to questions they don’t have time to answer themselves. Like, “How do I choose an SLR camera?” and “What’s the name of the theme song to the TV program A Bit of Fry and Laurie?” Note: Google has now closed the answers.google.com service but if you’re that good at hunting things out you’ll find that there are other places where people pay for answers. And, I’m not just talking paid homework help.

It smells

No, I’m not endorsing any of the plans in this section but this article wouldn’t be complete without mentioning these unmentionables.

65. Has someone has violated your online rights? Perhaps they don’t have a privacy page on their site as required by law. Or haven’t made their site disabled friendly (illegal in some parts of the world). Sue them. Particularly if you can get one of those no win-no fee vultures to act for you. A guy called André-Tascha Lammé kept getting calls from salesmen selling him stuff. He sued them in the **********, CA, small claims court (easy to do). Guess what? Apparently the law in the US awards you $500 each time a telesales person makes an unwanted call to you. Lammé walked away with $6,000. What’s the law where you are?

66. They haven’t violated your rights? Sue them anyway. Why do you think so many people sue Google on the most unlikely pretexts: giving them incorrect results, showing anti-Christian sites in the results, having advertising, being racist, not being racist? Find something unusual enough to sue them about and some dumb tabloid editor somewhere will pay you for an interview. Even if they don’t you’ll generate publicity, get column inches, get people to your site…Ka-Ching.

67. Sell photographs: Live in a big city? Hang around at celebrity watering holes, click some photos. There’s always someone online willing to pay for interesting ones - there are sites specifically for the buying/selling of photos like these. Get “lucky” and click the UN Secretary General picking up a hooker and you can buy that dream home in the Bahamas quicker than he can say United Nations Secretary General. Find Paris Hilton in another compromising video and…. you can buy Bill Gates.

68. Perform domain hunting services for businesses and then send bill them (even if they’ve never heard of you). Some businesses will pay up. A 0.01% success out of a million could be worth $100,000 (at a modest $10 each).Drive carefully on ANY highway… For example, you could setup a program to extract company names from a Yellowpages database, run them through a misspelling generator and automail each company a list of domains you’ve identified that it would be in their interest to register as these are very similar to their company name. That’s a service, right? The UK authorities have been clamping down on a lot of these operators… but that’s only the UK based ones!

69. Exploit people’s soppiness. Once upon a time there was a site with lots of lovely pictures of a beautiful little bunny who was very, very happy. And his owner loved him very much. But he needed money so he asked for money on the site and promised that if he did not reach his target he’d eat the bunny. He provided graphic recipes with bunny dish mock-up pictures. Donations followed, fast and swift.

70. Relationship Marketing: Who said relationship marketing was about companies building relationships with their customers? It’s about marketing to relatives. About pimping products to your friends. Whatever the “network marketing” opportunities there ever were offline - from Amway to selling water filters - there’s always a lot of stuff you can “personally recommend” to your friends online. People who don’t open junk mail will open mail from you, because they trust you! And you can get paid for endorsing all manner of rubbish. (Till you lose all your friends, of course)

71. Become a volunteer editor in places like DMOZ and then take bribes to list sites. Is it illegal? In many parts of the world it probably is not, and so it does happen a fair bit. But, the less said about this bribery the better..

72. Petitions: People are constantly petitioning their bosses, their politicians, the rest of the world. Some of those petitioners pay for people to join their cause. Signing up again and again and again has proven lucrative for some, particularly those who know how to proxify their IPs.

73. Email SPAM. Nobody likes it, it’s illegal in someMail order SPAM countries, ISPs get very upset, recipients get even more upset but no list of how people make money online can be complete without a mention of this. What do you sell when you spam? Have a look at what type of spam YOU are getting, it will likely give you an idea of what pays. But that’s about all the help I’m giving you on the subject.

74. (But wherever there’s a big problem there’s an opportunity: Run an free email service like Hotmail etc., but with a good SPAM filtering system. High startup costs, sure, but if you get enough people signing up you could be worth a few million very quickly. Google tried this with gmail and got about 4% of the market without advertising the service at all; accounts were given by invitation only)

75. Start a HYIP and do a runner. See page 5 for more details on what this is.

Big bucks

76. While most webmasters use PPC to refer to Pay Per Click old timers use it jokingly to refer to P*rn (where *=o), Pills and Casinos. Those are probably the three biggest money areas on the net and have probably made more millionaires than any others. But they are very competitive and are difficult markets to er, penetrate. However, there are lots of legal, legitimate opportunities here some of which I’ll expand on in due course.

Arbitrage/brokerage

77. Example of a pure arbitrage opportunity: For a while buying traffic via Google Adwords and sending that traffic to pages of little content and Google Adsense ads generated reasonable profits when done astutely. Sure, Adwords and Adsense are two sites of the same coin. But I did say you needed to be astute to recognise where the opportunities were and you need to test, test, test. There are still lots of contextual arbitrage opportunities about. Especially when you work across programs (e.g., buy traffic from MSN, sell to Yahoo).

78. There are a lot of arbitrage opportunities in the finance world as discussed below but if economics and finance talk Sharp operators, thick hidesbores you to death, there’s sports arbitrage. Different online bookmakers may offer different odds on a sporting event. By taking the better odds at each bookie you could come out ahead irrespective of the actual outcome of the event. If you’re really clever you could make a program to do this for you. Why don’t the bookies adjust their odds based on what their competitors are offering? Because they have to balance their own books. Their prices are decided based on how their own punters are betting.

79. Hosting: You don’t need to buy a lot of server hardware to provide a web hosting service. Many big hosting companies allow “reseller” accounts where you sell hosting plans to customers and the hosting company will host them all for you under your Reseller account umbrella. You get to charge customers as much as you want. Some Resellers provide value added services and charge more for these. At places like WHT you’ll find that resellers sometimes sell their customers as a “bundle” i.e., you can pay some money to buy a reseller “business”.

80. Related to the above is free hosting where you provide small website owners free hosting and in exchange you serve ads to all their pages to make the revenue to pay the hosting company and yourself. Early pioneers of this model are well known names like Geocities and Angelfire.

81. Being a broker can be done in a thousand different ways. There are some entrepreneurs making healthy profits just by bidding for projects on places like elance and guru and farming them out to a bank of writers/programmers they use on a regular basis.

Finance

82. Trading from home is really catching on in many parts of the world. You don’t need to be an expert on stocks & shares. You can trade on commodities, currencies, lots more. Trading futures allows you to leverage even small $100 amounts of capital into huge fortunes (or bankruptcy).

83. Gambling is a far cry from trading futures but a route to riches for many. No, not the traditional horse racing type of gambling where the only long term winner is the bookmaker. I’m talking gambling against other gamblers, I’m talking the numerous ways of gambling online (search). And there are a million books and ebooks that claim to “teach you how to win”.

84. HYIP, or High Yield Investment Programs are just what Don’t get cutthey say on the tin. They are also highly risky. You invests your money and you takes a chance, but some pay as much as 100% per day. How do they do it? A very few are putting your money into investments with even better rates of return. Others are simply going to keep paying out the first few customers with investments collected from later ones…. and then they go bust. Pyramid style. Maybe the ones who make the money are the ones who get in early… or actually start HYIP programs.

eBay/Amazon etc.

85. What’s it with eBay? You just can’t get away from them. Their bulk “dictionary purchase” of ad terms from the Google Adwords/Adsense system means you find ads for eBay no matter what you’re looking for, even if it’s for toenail clippings or dead pets. Whatever the reason for their success you can join the bandwagon and sell your rubbish on eBay and convert a garage of old junk to hard cash.

86. And when you’ve acquired a fair amount of experience with selling your own rubbish, start selling others’ rubbish. How to get your hands on enough trash? Place an ad in your local paper to do house clearances, or just buy stock from wholesalers in - yes, you guessed it - eBay itself. You can get anything from unused toasters to umbilical cord containers. A lot of ebay sellers are actually shopkeepers; they buy stock new from wholesalers and sell them in eBay instead of a physical bricks and mortar shop… and make a healthy living doing so.

87. You’ve now got a lot of experience buying and selling in eBay. It’s time to write a book or ebook on how to use ebay to generate millions. It doesn’t matter that you haven’t made millions yourself. People still buy these books even if it’s just to learn their way about ebay which can be quite daunting for some. And you can sell it on … you guessed!

88. Don’t fancy writing? Then set yourself up as an eBay assistant. eBay itself will send you people who need help with their complicated system. And you can charge them a commission.

89. Alternatively, setup a shop to accept goods from those who can’t list them themselves. Yes, a physical shop. There are lots of them springing up all in big cities. The operation is simple. You take something in from somebody, sell it on ebay and retain a percentage for all your efforts.

90. Think building an ebay business is too much like building a normal business? If you’ve got the capital you can take the easy route. A lot of ebay “shop” (businesses) come up for sale in site-for-sale forums and with business brokers. The ebay username and feedback generally accompanies the business so you continue to benefit from accumulated goodwill (though the “transfer” is something that eBay may not approve of).

91. Opportunities to make money in eBay are limited only by your imagination. There’s money in everything from making connections (putting people in touch with other people) to coming up with or commissioning software to make the average ebayer’s life simpler or more productive (thousands of such programs already exist). There’s even a business model involving just searching for and finding items that have been misspelt in the listings.

92. It’s not just eBay. Any merchant big enough or third party affiliate manager program - from Commission Junction to Clickbank - has opportunities. For example, you can create an Amazon affiliate site.

93. Set up a proxy. People seem to want to surf at work AND access sites their IT system blocks them from viewing. A proxy allows them to get around that restriction. Some proxy services get by just on the advertising (as it’s easy to get enormous page views in the proxy business). A very good one will even have people paying a few dollars each. There are several ways to monetise a proxy.

94. Enjoy networking? Social networking Web 2.0 style? If you build up sufficient reputation in places like Digg people will start approaching you to start some buzz on their company or their new product. At one point Netscape offered top “Diggers” a sweetner to move over to their competing service.

95. Selling databases of parts/directory listings/modified or value added DMOZ data/ email lists. The DMOZ directory is a massive directory put together by volunteer editors. And they give away their content for free. Kind of. You can download their database and combine it with other information - like phone number and postcode from Yellow pages- to add value / enhance those listings. You could then sell the enhanced product.

96. Find jobs for your friends. An easy way into the personal recruitment business. Know a friend who’s just right for a particular job? Make the connection between friend and employer and you could get up to $5,000 for a few hours work.

97. Get paid for your unused computer cycles. Is your computer sometimes on while you aren’t actually sitting at it? Then it’s using electricity but not performing “work”. Joining a distributed computing group like SETI lets you use that computing power to help reach some worthy/unworthy goal. However, you can also use those cycles to earn money by selling them to companies who have large computing tasks then can’t do completely in-house.

98. Take the cap around: Do something nice. Provide some information that helps someone, perhaps someone grieving for a lost partner. Or info on how to volunteer to help orphans in Africa, or find an internship. Make it useful. Or just make it very funny. Then stick a donation button on there for people to support your work. You’ll be surprised at how well a donation button works on the right type of site. No, it won’t work on this page - or any page promising to make you a millionaire.

99. Start an article directory. Giving away free articles (with embedded links) is one way for webmasters to build incoming links to their sites. For other webmasters these free articles are a great way to fill out their otherwise bare sites. Be the middleman. Popular article directories make a lot of money from the contextual ads they post on all the free articles they are displaying on their site.

100. Start a content site: The most common way webmasters earn money is probably contextual programs like YPN and Adsonar. But mainly Adsense. It’s simple, quick, doesn’t involve any complicated new skills. You simply put up a website with useful/informative content and some Google provided code, get a few links to the page and wait. Traffic will start flowing to it. The volume would depend on the topic and quality of content. Visitors would see ads served by Google and related to the content of the page. Each time they click on an ad you get anywhere from a few cents to several dollars. I personally know at least 20 webmasters who earn in excess of $10,000 per month this way. There are thousands of others.

The 101st method is my personal favourite because I find it hilarious:

There was this bloke who bought an email list of one million email addresses. He sent half of them a stock tip that a certain stock was going up, the other half got the same message predicting that the stock would go down. 50% of them saw him proved right. He ignored the rest and split this 50% into two groups. Half got an email with another up prediction and the other half got the same email with a down prediction. He rinsed and repeated a few times till he was left with about 15,000 people who saw him get it right several times in a row. They were obviously very impressed. He then invited them to pay $5,000 each for a seminar with him on picking stocks!

CONCLUSION

I make a healthy living online, and with multiple income Choose a road and … All The Beststreams (no I won’t tell you how much. Remember, I’m not trying to sell you anything). I put this article together originally because friends and family kept harassing me to show them what I did for a living so they could do it too. I collected some of the ideas for things I had done myself, got some more from the thousands of site-for-sale threads (and detailed conversations I’ve had with those sellers), and threw some more obscure/zany ones in here for good measure.

May money just flow to you. If finances are tight right now, take heart - money happens, it’s easier than you think. I feel very privileged to live in these interesting times, times full of opportunity, times where I’ve been able to give up my day job, work at my leisure, enjoy my kids growing up, retire decades earlier than I normally would, and spend time writing this drivel instead of running the usual rat race. God bless the Internet and Good Luck. You CAN do it.

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10 Network Blogging Survival Tips

Don’t balk at the base – Don’t let a low base pay keep you from blogging for a network. For most networks that’s just a starting point. The key to making money for a network are the traffic bonuses. With blogging, you get what you give. If you work hard to promote your blog and bring in traffic, those bonus bucks will add up. Trust me, I know. I’ve made four figures a month with my network blogs – mostly due to good traffic.

2. Don’t Choose a Topic You Know Nothing About – Because you’ll be blogging every day, you really do need to be passionate about your topic. If you choose a topic you don’t really know or enjoy it will soon be clear to you – and your readers. The most unhappy bloggers are the ones who aren’t blogging their passion. People who enjoy their topics never run out of things to write about.

3. Be a team player – When I worked in a corporate office I hated all mentions of teamwork. With network blogging it’s a different story. When I worked with a team in an office, someone else took credit for my work and very rarely was I rewarded for my efforts. With blogging, you want to work with other bloggers to promote each other and raise awareness and bring traffic to your blogs. Do take advantage of channel wide promotions and be free with your link love. Other bloggers will appreciate your efforts and do the same. You’ll also find yourself making some wonderful friends.

4. Stick to a schedule – The best way to meet your monthly quotas is to create a schedule and stick to it as best your can. When you’re blogging for a network it’s all about meeting your monthly quota. If you’re juggling multiple blogs, this isn’t so easy. I had a couple of bad months when I strayed from my routine. When you don’t post on a regular basis, and meet your weekly or monthly obligations, your pay and traffic suffers.

5. Establish a relationship with other network bloggers – With blogging, it’s definitely who you know. As mentioned above, successful bloggers scratch each others’ backs. If you find yourself unable to meet your obligations due to illness or emergency, your fellow network bloggers are always happy to help out.

6. Take advantage of channel and network-wide promotions – Many networks or channels have particular theme days or promotions. Do take part. They’re a lot of fun and can be a great way to introduce others to your blog. Usually those participating in the promotion will post links to all participating blogs.

7. Don’t be afraid to take on a co blogger – If you constantly find yourself behind but don’t want to give up your blog(s) consider taking on a co-blogger. I recently did so and found it to be a very positive experience. It brings a new voice to the blog and relieves some of the pressure of posting daily.

8. Take advantage of network training sessions and chats – If your network has regular chats or training sessions do yourself a favor and attend. They’re a goldmine of information! You’ll learn traffic tips, SEO tips, tips for writing content and more. Attendance isn’t usually mandatory, but where else can you get free training from experts in the field?

9. Don’t be afraid to have fun and inject a little personality – Many times bloggers feel that because they’re an authority, they should sound…well…clinical. This is fine if you want to put your readers to sleep. By all means, be factual, but use your real voice to keep people interested. And don’t be afraid to use humor, videos, cartoons, polls and quizzes to make things a little more interesting.

10. Speaking of video – Use it! I recently invested in a little Flip camera and use it to show product reviews and DIY updates. My readers respond to this because they get to hear my voice and also, I get to show them as well as tell them. I especially like video for product reviews as the reader can see what the product looks like, judge its size and also have a more honest review.

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What is a Blog Really Worth

Many of my readers also read Blogger Unleashed and probably already know that Vic has kicked up a firestorm over the recent purchase of One Man’s Goal by a beginner blogger for the price of $10,500. I won’t rehash that story here but for those who aren’t familiar with the controversy you can catch up by following the link trail below - I want to talk about another Blog for sale - John Cow dot Com.

Read Vic’s post and watch the Video here; Blogger Unleashed

Read One Man’s Goal comments and Video here; One Man’s Goal

Read Don’s post at Making Sales Making Money

And Justin’s post at Blogging Zombie

I found this interesting as I was planning on writing about this subject a couple of days ago when I found out that John Cow was up for sale. You can see the Cow’s post here; Cow for Sale and the prequel post done prior to the announcement here; How Much is our Blog Worth

To summarize the fellow behind the “Cow” persona is moving to Oz from Europe and won’t be able to continue the Blog. He figures it’s worth $25,000 - $50,000 and lists his reasons why in the latter article.

Do I have a beef with this blog? Nope. It was a clever parody of John Chow that gave the owner some quick fame in the MMO niche. Is it really a MMO blog. Nope. It is much like the rest of the blogs that claim to be “make money online” blogs - it is a social blog that makes money selling ads and promoting affiliate sign ups and basically has a readership base but no organic traffic. It doesn’t teach others how to “make money” which is what I call a “real” make money online blog. It makes money for the owner and not for the reader. In other words a typical “John Chow” spin off site but with a talented writer behind it for a change.

Where I do have a problem is that someone will likely pay $25,000 or more for this blog and it is not worth a fraction of that price. This isn’t a slam against the owner, just an objective look at the numbers.

First off - the blog is a social site with 1658 readers who subscribe based on one thing - an affinity for the owner. Basically the readers like the guy and enjoy his writing. They will not necessarily like the new buyer and will likely never return upon the sale. Remember Cash Quests? This blog sold a while back after rising quickly in the social arena based on the talents of it’s creator - Kumiko? I forget. Like the Cow it was good at link baiting and getting attention. Cash Quests sold for $15,000 and then promptly nosedived as the new owners (a blog network) proceeded to post the most useless keyword stuffed generic rehashed crap imaginable.

That shows what happened to the RSS subscribers - they jumped ship. As for search engine traffic it has none. It’s keywords don’t rank anywhere in the serp’s front pages. The site has no visitors now and if you doubt me - check the comments out. There are no comments. Is it worth $15,000? It will never make that investment back under it’s current operator.

The Cow lists a number of “assets” that he believes makes his site a valuable commodity. This includes things like;

He Claims to make $2,500 per month. How this is made is not specified but if true it must be from selling ad space and flogging affiliate sign ups to things like TLA. There is no Adsense income.

He Claims 30,000 uniques a month for traffic. He believes that this equates to having to spend $144,000 a year on Adwords to get the equivalent amount of traffic.

He boasts of having a 5th spot Google ranking for the term “Making Money Online” and a #1 ranking for the term “John Chow”. He mentions that it would be hard to put a sum on this but you would have to pay a lot for a text link campaign to get these rankings.

He mentions that the blog has 382 posts and content like that would cost almost 6k if paying someone $15 per post to write it. There are 2,830 pages indexed by Google.

He has 1659 RSS sbscribers and mentions that Mark at 45n5 estimates that each RSS subscriber is worth $30. This makes his blog worth $49,770.

He also mentions that he has a professional theme and header worth another $2500.

He will introduce the new owner to John Chow.

In the end he mentions that the blog could be worth up to $344,000 but realistically notes that no one would pay that amount. His point is that the blog s likely worth more than the 10-12 times monthly earnings which puts it in the $25k or more category.

Now for some critical thinking.

The current earnings if true are based on the RSS feed numbers. He sells ads and promotes stuff to his readers. If the new owner loses those subscribers then the advertising sales stop as well as the affiliate signups. What do you think is likely to happen? People don’t learn how to make money online on the site - they are there to be entertained by the Cow. Unless the new owner has the same ability then say good bye to the readers. (If such a person was out there they probably already have a popular site - who knows maybe it’s worth the money to someone already established and known but the chance of an unknown keeping the readers is slim.)

Take away the RSS readers and the income stops. Without the income the blog is worthless.

He has almost no organic traffic - yes he has 2800 pages indexed but they aren’t on page 1 for anything. No search traffic.

The two terms he ranks for; “Making Money Online” and “John Chow”.

What are these terms worth?

As it happens there are only two people in the world that knows as much as me regarding “Making Money Online.”

The Cow actually ranks 4th on Google not 5th and guess who ranks 3rd for that term?

Would you like to know how much traffic that term generates?

Not as much as you might think.

Here are the last 80 keywords people used to find my blog. Take a look and notice how many times “Making Money Online” shows up in comparison to the other make money online keywords.

I had 4 searches out of 80 and I’m in 3rd spot. I used to be in 4th spot. I get 4 times as many hits now as I did in 4th spot. I have mentioned not to put too much stock in the actual numbers given out by keyword tools. The list below is keyword Elites list of the most searched keywords related to “Make Money Online”. The term “making money online” appears to be the 3rd most searched term.

But is it? Here is my Statcounter stats showing the percentage of what keywords people use to find my blog for the same period as the screenshots above.

This is not very scientific and only gives a brief shot in time compared to my entire days stats but the ratios don’t change that much over a 24 hour period. The fact is the term “making money online” is my second highest ranking “main” MMO keyword and yet my 4th ranking term “How to make money” pulls in a lot more visitors everyday than it does. Yet the keyword tools don’t show many searches for the term at all.

John Cow won’t get more than 20 visitors a day for his 4th place ranking.

As for the term “John Chow” I see keyword elite shows 179 searches for that term last month. Again it may be incorrect in actual numbers but there won’t be much traffic gained because the Cow ranks number 1 for it. Maybe 2-3 visitors a day.

Btw - the Cow mentioned that it would cost a hefty sum to get this kind of ranking using Text Link Ads. It probably would although it didn’t cost me diddly to get a better ranking. Of course I don’t use Text Link Ads nor recommend anyone else using them. Then again I only dominate all the MMO keywords in the rankings but what do I know - I don’t have 1600 RSS subscribers.

SEO doesn’t have to cost a lot if you know what you are doing.

As for Mark’s evaluation that RSS subscribers are worth $30 each I guess this is what this post is really all about. I have nothing against John Cow - I’m just trying to stop the insanity that has spread through the blogging world. RSS subscribers aren’t worth shit - really. It’s false hype and here is why. The top A-list subscribers are worth a lot because the A-List can make money from them. They get paid to promote crap to their readers because they have huge numbers. No one will pay you to promote anything to your 100 or 1000 subscribers. By the time you start promoting TLA with an affiliate link the market has been saturated by the A-list. TLA has already paid John Chow to sign you up and 10,000 others like you. Who are you going to sign up? Your readers have already joined. There is nothing that you can sell that your readers haven’t already seen and done. Your RSS subscribers aren’t worth a dime unless you can actually come up with something new and if you do you will just pay John Chow to flog it anyway.

This post isn’t aimed at people trying to sell their blog - it’s aimed at the people thinking of buying one.

There is only one stat that can make a site valuable. Search traffic. Why? Because it is independent of the former owners personality and you can see concrete proof of earnings that won’t change the minute you purchase the site.

For example. If I was to sell this blog I could guarantee two things; my readers won’t likely be back and tomorrow you will make $100 with Adsense. And the day after… and next week and so on.

Oh you won’t have to post everyday or every week either. Your income will not be derived from keeping readers happy and returning. Remember to keep advertisers paying you have to keep readers coming in daily. I can keep my serp rankings for months without ever posting an article.

If you ever decide to buy a blog ask to look at the search stats and the Adsense revenue. If they have no Adsense revenue then they have no serp rankings for any decent keywords. If they have no serp rankings for decent keywords then the blog isn’t worth a dime - yes this includes the A-List because a new owner will lose the readers and be left with nothing.

If the Cow is worth $25,000 based on 1600 readers and $2500 in ad revenue a month what would my little blog network be worth…

And that’s just Adsense.

Think about what would make a better return on your investment. Which would you rather buy? Oh that’s right - some people want to be famous rather than make money - silly me.

The thing you should really think about is this - if anyone is really making decent money for the time invested in their blog they won’t be selling. Why would I ever sell? I post when I want. I write about what I want. None of it effects my income in the slightest. My traffic comes in everyday whether I am here or not. Yes some of my readers get on me about writing another post but they don’t have any effect on my income. They just make all this fun.

The Cow says moving to Oz is the reason for selling. Maybe. I travel a lot and have no problem logging in and maintaining my sites though. I’m not saying he is being dishonest but I have noticed a trend happening lately. The A-List and A-list clone sites aren’t doing so well in the stats lately.

Check these Alexa rankings out - could people be getting tired of all the crap these sites have been spewing? Could the fact that a certain blogger, who has shown up recently calling all the A-listers out, be having an effect on how people are beginning to view the MMO niche. Just thinking out loud…

John Cow Traffic

John Chow Traffic

Darren Rowse (Problogger) Traffic

Shoemoney Traffic

Is it a coincidence that all these sites are heading south at the same time as the following site showed up on the radar?

Just speculating. Bloggers never had a choice of opinions or methods prior to Vic. It was the same old same old. Maybe the winds of change are coming and probably not a bad time for some of the old guard to start selling when the selling is good. Just don’t be one of the buyers…

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